Ringing. Buzzing. Hissing.
If you’re living with tinnitus, you know how disruptive it can be—affecting your sleep, focus, and overall quality of life.
At Gold Country Hearing, we offer advanced, evidence-based tinnitus treatment designed around you. With the right combination of therapies and support, tinnitus can become significantly less noticeable—and far more manageable.
Understanding Tinnitus
Tinnitus is the perception of sound without an external source. It may come and go, or it may be constant. For some, it’s a minor annoyance. For others, it can feel overwhelming.
While tinnitus doesn’t have a single universal cure, effective treatment options can reduce its impact and help you regain control.
A Personalized Approach to Tinnitus Care
No two tinnitus experiences are the same—which is why treatment shouldn’t be either.
At Gold Country Hearing, we take a comprehensive, individualized approach. We evaluate not only your hearing, but also your lifestyle, stress levels, and how tinnitus affects your daily life.
We also incorporate biometric insights, such as physiological stress responses, to better understand how your body reacts to tinnitus. This allows us to guide counseling and treatment with greater precision—helping you achieve more meaningful, lasting relief.
Our Advanced Treatment Options
We combine proven therapies to create a customized plan tailored to your needs:
Stimulation Hearing Devices
Today’s advanced hearing technology does more than improve hearing. These devices can deliver sound stimulation that helps reduce the perception of tinnitus while improving overall sound clarity. For many patients, this is a powerful first step toward relief.
Tinnitus Retraining Therapy (TRT)
TRT is a structured approach that combines sound therapy with expert counseling. The goal is habituation—training your brain to filter tinnitus out of conscious awareness so it no longer feels intrusive.
Cognitive Behavioral Therapy (CBT)
Tinnitus isn’t just about sound—it’s also about how your brain responds to it. CBT helps you reframe negative thought patterns and reduce the emotional stress tied to tinnitus, leading to improved coping and quality of life.
Sound Therapy
By introducing external sounds—such as white noise, soft music, or customized tones—sound therapy reduces the contrast between tinnitus and silence. This makes tinnitus less noticeable and easier to ignore.
Mindfulness-Based Stress Reduction
Stress and tinnitus often go hand in hand. Mindfulness techniques help calm the nervous system, reduce reactivity, and improve your ability to manage symptoms in everyday life.
Education & Counseling
Understanding tinnitus is one of the most powerful tools for managing it. We provide ongoing education and supportive counseling so you feel informed, confident, and in control of your care.
Lifestyle Modifications
Small, strategic changes can make a meaningful difference. We guide you on sleep habits, stress management, diet, and other lifestyle factors that may influence tinnitus severity.
Oto Tinnitus App
Oto is an app-based tinnitus management program using evidence-based CBT for tinnitus. Delivered through your audiologist, Oto provides daily audio sessions, guided exercises, and clinician-monitored progress tracking to help users maintain coping skills for tinnitus.
How Oto Works
- 1. Your audiologist recommends Oto and sets up your program.
- 2. You complete a brief questionnaire so the app can tailor content to your needs.
- 3. Daily 10-minute audio sessions use evidence-based CBT for tinnitus.
- 4. Your audiologist monitors your progress through a dashboard and adjusts follow-up support as needed.
An Evidence Based Solution
Oto is clinically studied and research-backed, with evidence from independent trials conducted in partnership with the University of Cambridge, Flinders University, and the NHS.
Key Program Features of Oto
The Oto program includes:
- A structured 6-module core program using evidence-based CBT for tinnitus
- Daily guided audio sessions (approx. 10 minutes)
- A curated sound library for focus, relaxation, and sleep
- In-app assessments to track progress over time
- Live group education sessions and support groups led by audiologists
- Clinician dashboard for real-time progress monitoring
What to Expect
Your journey to relief includes:
- Comprehensive Evaluation A detailed assessment of your hearing, tinnitus symptoms, and overall health.
- Personalized Treatment Plan A customized combination of therapies tailored to your needs.
- Guided Treatment & Support Ongoing care, adjustments, and coaching to ensure progress.
- Long-Term Management Tools and strategies to keep tinnitus under control over time.
Lenire Tinnitus Treatment
Lenire is a groundbreaking tinnitus treatment device approved by the U.S. FDA that combines soundscapes, using bimodal stimulation, through wireless headphones and tongue pulses customized to your hearing profile to help your brain stop focusing on tinnitus.
Dr. Emily E McMahan, Au.D., one of the first 15 providers in the United States qualified and trained to offer Lenire, is offering this revolutionary treatment to patients at Gold Country Hearing & Balance.
Lenire is a scientifically proven, at-home treatment device designed to alleviate tinnitus symptoms. With the guidance of qualified healthcare professionals, you can manage your tinnitus in a comfortable and convenient setting.
With just two relaxing 30-minute sessions per day, Lenire can decrease your perception of tinnitus over time. Out of 500+ patients across three clinical trials, 83% would recommend Lenire to others with tinnitus
How Lenire Works
The Lenire device utilizes a unique combination of headphones playing customized sounds and a Tonguetip delivering gentle pulses to your tongue. These elements work together to retrain your brain, helping you to focus less on tinnitus and consequently reducing its impact on your daily life.
Those experiencing APD struggle to pick up on the subtle differences between words like cat, bat and that, or seventy and seventeen. Additionally, words in a sentence can become scrambled so that “How are the chair and couch alike?” could be interpreted as “How the cow and hair are like?”
Gold Country Hearing & Balance will be hosting Dr. McMahan on select dates at select offices. Contact your preferred Gold Country Hearing & Balance clinic for additional details and to schedule an appointment to learn more about this revolutionary treatment.
Take the First Step Toward Relief
You don’t have to live with tinnitus on your own. With the right care, support, and guidance, it can become a manageable part of your life—not the center of it.
Let’s find the solution that works for you.
Frequently Asked Questions
While there is no single cure, many patients experience significant relief through personalized treatment.
It varies by individual, but many patients begin noticing improvement within weeks to months.
Not always—but for many patients, advanced hearing devices play an important role in treatment.
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