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Hearing Aids

Hearing aid technology for every degree of hearing loss.

Hearing Aids in the Gold Country

At Gold Country Hearing, we offer the best selection of hearing aids for both adults and children. From small hearing aids that are nearly invisible to Bluetooth connective devices, we have a hearing instrument for any lifestyle, hearing need, or budget. We work with all of the major hearing aid brands, allowing us to offer you a wide selection of devices that can be customized to you.

We are a certified Lyric Provider and offer the only truly invisible hearing aid. There is a rigorous process to be selected and trained as a Lyric Provider. Our clinic was chosen because we are committed to continuing education in the Audiology field and we are committed to providing excellent hearing healthcare to our patients.

Styles of Hearing Aids

Hearing aids come in a variety of sizes, shapes, and styles. We carry the following styles of hearing aids at all four of our offices:

Receiver-in-Canal (RIC) hearing aids

Receiver-in-Canal (RIC)

Receiver-in-Canal (RIC) hearing aids are reliable and convenient. These have a lightweight feel to them and a flexible fit.

Behind-the-Ear (BTE) hearing aids

Behind-the-Ear (BTE)

Behind-the-Ear (BTE) hearing aids put you in control with customizable fit options, wireless connectivity, and easy volume control.

Completely-in-Canal (CIC) hearing aids

Completely-in-Canal (CIC)

Completely-in-Canal (CIC) hearing aids are sleek and subtle. This technology is molded to the unique contours of your ear for a superior fit that offers a natural look and hearing experience.

In-the-Canal (ITC) hearing aids

In-the-Canal (ITC)

In-the-Canal (ITC) hearing aids are discreet and have a glasses-friendly fit with external controls.

In-the-Ear (ITE) hearing aids

In-the-Ear (ITE)

In-the-Ear (ITE) hearing aids are custom molded for you. They are powerful and comfortable, allowing for all-day use.

Invisible-In-the-Canal (IIC)

Invisible-In-the-Canal (IIC)

Invisible-In-the-Canal (IIC) hearing aids are the smallest hearing instrument available. These are for people who want ultimate discretion while benefiting from the natural acoustics of the external ear.

Open BTE are behind-the-ear devices

Open BTE

Open BTE are behind-the-ear devices that have an open fit. This type of hearing aid provides amplification via a small tube inserted into the ear canal.

Bone-Anchored Hearing Aids

For severe hearing losses, sometimes hearing aids aren’t enough. That’s why we offer bone-anchored hearing systems, which may be a more suitable option depending on your hearing needs. Bone-anchored hearing aids are surgically implanted and designed to help people who have outer or middle are problems, but a functioning cochlea.

If you think a bone-anchored hearing aid could benefit you, please contact us.

Finding the Right Hearing Aids

Hearing aids are not a one size fits all solution. Just as every hearing loss is different, there are many types of hearing aids that are better suited for different needs. During your audiological examination, we will work with you to determine what kind of hearing aid will best suit you and your hearing needs.

Today’s hearing aids are incredibly advanced and come with a range of features. From Bluetooth hearing aids to rechargeable devices, there are new advancements in the technology that make hearing aids smarter and more efficient than ever. Depending on your hearing needs and activity level, we will recommend a device that will match all your needs.

Featured Technology

Oticon Intent hearing aids

*Expected use time for rechargeable battery depends on use pattern, active feature set, hearing loss, sound environments, battery age and wireless accessories.

Life-Changing Innovation from Oticon

Your Hearing Matters

Oticon IntentTM

Facing the daily challenge of hearing conversations in noisy environments can be difficult for individuals with hearing loss. Traditional hearing aids understand sound, but not you. Oticon IntentTM is the first hearing aid that understands what you want to listen to.

Using revolutionary BrainHearingTM technology, Oticon IntentTM uses your movements, the environment, and the conversation around you to recognize what you want and need to listen to, adapting seamlessly to deliver truly personalized support. With Bluetooth connectivity and rechargeable power, Oticon IntentTM offers life-changing benefits.*

Benefits of Oticon IntentTM:

Phonak Paradise

With the new Phonak Paradise you can hear sound naturally, just as nature intended. With the Paradise you can experience crystal clear sound, Bluetooth connectivity, and brilliant speech understanding. With enhanced software, you will be able to hear better no matter the listening situation you are in. Phonak Paradise has new features including speech enhancer, noise cancellation, and motion sensor hearing. Discover the difference for yourself and hear clearer than before.

phonak logo
Phonak Paradise hearing aids
Lyric hearing aids logo


Lyric hearing aids are unlike any other hearing aid on the market. These are a completely invisible, hassle-free option that we place directly in your ear canal. For two months at a time, you can forget your Lyric hearing aids are even in your ears because you won’t have to take them out to clean them or change a battery. At the end of that two months, you will come back to our office and we’ll replace your hearing aids with another set. Lyric hearing aids aren’t suitable for every hearing loss, but many people have found them to be a life-changer.